introduction to addvocacy and lobbying
3. MEDIA AND ADDVOCACY
Media refers to various channels and platforms used to communicate information, entertainment, and news to the public. It encompasses a wide range of formats and technologies. Here are some key categories of media:
Types of media
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Print Media: Includes newspapers, magazines, journals, and books. This traditional form of media has been used for centuries to disseminate information and provide in-depth analysis on various topics.
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Broadcast Media: Involves the transmission of audio and visual content through radio and television. This type of media reaches a broad audience and includes news programs, talk shows, music, and entertainment.
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Digital Media: Comprises content delivered via the internet, such as websites, social media platforms, blogs, podcasts, and streaming services. Digital media has revolutionized how people access and share information.
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Social Media: Platforms that enable users to create, share, and interact with content and each other. Examples include Facebook, Twitter, Instagram, TikTok, and LinkedIn. Social media has become a powerful tool for communication, marketing, and social engagement.